The only visual expression I ever imagined creating is an amv. Most of my imagination runs along the lines of verbal expression. I think in pretty near complete sentences and rarely visualize anything unless I am forced to. I am hopeless for example at solving spatial problems or seeing through visual illusions. My mind doesn’t work that way.
But sometimes I do imagine creating AMVs. In fact I’ve come up with quite a few ideas for them in my spare time and I imagine that one day I will be driven to try my hand at creating one. But the probability of that ever actually happening is slim so at the very least I would like to take the time to write down all the concepts I imagined that may or may not make interesting videos and then at least I would have a record of them. The thoughts would not simply vanish into thin air when I forget about them.
An amv by the way is a fan created video that uses clips from anime and set to music from wherever. Most commonly these have been whatever famous or modern song with clips selected from a collection of anime. However, the concept continuously expands and people now refer to videos consisting primarily of clips from video games, other kinds of animation, and sometimes even clips from movies, television shows, or even reality as amvs. AMVs are also not limited to simply expression of images that fit certain songs, nowadays people call videos set to the audio tracks of comedy routines or talk shows as AMVs. Some of my favorites I’ve seen of late are videos set to the background sound of trailers to modern movies. A purest might object to this expansion of meaning, but I personally use this expanded definition when referring to amvs.
Lawrence Lessig once said something interesting about amvs on his blog. I believe he called it one of the next “fronts” in the copyright/ip wars. But he claimed that because in this case, most amvs are made by children exercising their creativity and wonder that parents will come down on the side of protecting their children’s right to exercise that creativity.
Who knows if he is right, but I do strongly believe that anyone who tries to restrict people’s rights to mix and mash works of art to create these kinds of videos is a horse’s arse. I mean really, why would you try to take children’s joy in creativity away from them? Who could imagine anyone doing such a thing and justifying it rationally?
Who can imagine? All of us should be able to, since it has happened before. The classic example is that in the old days when rap music emerged it was awash with clever artists reusing and remixing creative works from other artists pulling from one another and giving back to one another. The music was an exercise in creativity of using arts from a vibrant commons. Or such is the tale that Lawrence Lessig and others have told. Now, however, you can’t use any part of another artists song in your song without shelling out the cash, unless it is a very old clip that happens to have fallen into the public domain.
Similar stories can be told with the emergence of the movie making industry, the explosion and subsequent crackdown on fandom websites and fan fiction stories and so on and so forth. We all know that companies have no qualms about suing children no matter how innocent and non-destructive their exploration of the powers granted them via the internet.
So its no surprise that amvs probably have and probably will yet be targetted by those who would hamstring it in the absurd name of their rights to their own property. And then we’ll be left with the satires, because I believe the courts have come down protecting our rights to reuse material for the purpose of satire. Oh what a cynical society we will live in then!
Luckily many many people have been fighting this fight to keep a rich and vibrant commons for people to enjoy and learn from. Although most amvs aren’t really pulling from material that is provided with licensing that protects their right to reuse it for the purpose of creative self expression, there is a growing quantity of such material so it is conceivable that some day even if there is a crackdown on reuse there will be enough out there licensed for re-use that people can still express themselves somewhat and won’t be completely hamstrung.
It is no surprise that this kind of a thing proliferates first with anime as anime companies have always been far more open with re-use of their materials. Fan made manga in japan is a huge phenomenon and I haven’t heard anyone say its letting up. In addition anime companies have been quite hesitant to crack down on fan subs in the past since these are often the a substantive way in which anime gains popularity in international markets.
That’s alway the part that gives businesses at least some incentive to let amvs and other re-use exist. Companies can and do benefit from the free advertisement these creative works provide. That’s almost certainly why amvs are still so prevalent. But I personally don’t like this situation very much, where everyone who exercises their creativity is effectively breaking the law, and companies can perform a kind of selective censorship, basically choosing to attack those who are violating the law whose works they don’t like while letting the rest go free. If that’s the way it’s going to work, then those who are not sued should be paid by these companies since they are providing a free advertisement service for them. Alternatively we could just codify our rights to mix and mash creative works into law, a constitutional amendment perhaps?